Who is behind Hilltop Sheep
Ciao!
I’m Alex, a travel designer and guide based in Italy, between Venice and the Dolomites.
Before working as a guide, I spent years moving through the countryside in a different way, working closely with small producers and getting to know places through the people who live and work there. That way of looking at the landscape has never left.
Later, while guiding across the country, I kept seeing the same pattern: most journeys were moving too fast — trying to show more, yet often leaving very little behind.
I’ve always been driven by curiosity — stopping in a small village, walking into a quiet shop, and ending up talking to someone who has a story to tell. Those moments have always mattered more to me than any landmark.
Being outdoors has always been a natural part of how I move — walking for hours without a destination, following a trail just to see where it leads, or simply stopping when something catches my attention.
Hilltop Sheep grew from this shift — a way to design journeys with a different rhythm, shaped by landscape, time outdoors, and the people you meet along the way, leaving space for things to unfold naturally.
The name itself comes from a small, unexpected moment. While studying in Trento, I once stopped at a supermarket and noticed a simple yellow mug with a hill and a sheep on top. Above it, a name: Hilltop Sheep. It was a quiet, reassuring image — a sheep on a hill, with nothing to do but stand there and take in the view.
Years later, while looking for a name, I found that mug again — and it was immediate. That image felt exactly like what I was trying to create: that moment when you stop, look out, and feel completely present. Nothing dramatic — just a quiet sense that what you’re experiencing is enough, and somehow stays with you.
That’s what I’m trying to share — a way of being in a place, even for a moment, like that sheep on the hill.